Friday, August 5, 2011

Listing your product for greatest exposure

Want to get your products noticed?  Online selling has many challenges, including creating a description that brings you to the top of the search.  It's a fluid topic because search engines continue to evolve and each site uses a slightly different approach.  Here are a few tips I've gleaned:

1.  Let's begin with the SEO - Search Engine Optimizers.  An SEO is the process used to improve visibility of your listing or website.  The higher up on the search your listing is, the more traffic you'll get.  It's important to know how to list you item to your best advantage.

2.  The first 3 title words count. How would you look up your item?  Describe it in 3 words.  Brown Buttons Shank. It's clear, it's concise.  Anyone looking for brown buttons, shank buttons or brown shank buttons will pull up this item.  Instead of "Fly me to the moon" which tells us nothing, say, "Moon and Stars Bracelet Sterling.  It's fun to be clever but, unfortunately, that's not how search engines work.

3.  The first 3 words and sentences of description are important.   
  • Just as in the title listing, use words that are searched and have the most impact. I often use the same words that I've used in the title.
  • The first 3 sentences are the ones that show up in the brief descriptions in searches.  Eliminate "Welcome", "I love this piece" or "I found this while out in the woods." Go straight for it - Garnet cabochon pendant with sterling silver accents. 
  • Your second paragraph can contain your insights, stories, etc.  While we may enjoy reading it and some sites suggest it, it won't get you traffic from the virtual world.
4.  List suggestions in your description.  
  • Because I create an unusual item, I need to sell the idea to people that they can use it.  So I tell them, "Flower girl,Gift for a new mom, Prom."
  • Give as much information as possible without writing a book.  Size, color, shape, number of buttons, etc.  Tell me what I want to know without having to ask.
  • One other item on descriptions; search engines look for words that are repeated so if you're listing "pink scarf," be sure to repeat these words throughout your listing.
5.  Add as many links as possible to your listing, within reason.  I usually add 2 links for similar items and 2 links for other sites that shoppers can visit (like FB or my blog.)  Cross listing is a powerful tool. 

Here's a nice article from etsy with some further helpful hints:  http://www.etsy.com/blog/en/2011/putting-your-shop-on-top

Here you can search keywords on Google.  Plug in keywords for your item and see what comes up.
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Angela Di Cicco

http://www.etsy.com/shop/angel9                       

11 comments:

  1. Thanks for sharing these great tips. I recently learned about the title words and what a difference it makes!

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  2. You've explained things in clearer terms than I've seen them before, thanks it helps.

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  3. Clear and concise - great tips! Thank you!

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  4. Found you through the ETH team - love this post. Thanks so much for the great info!

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  5. Great info. Like your honest insight to your experience on Etsy over the past year. So, I follow! Good luck.

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  6. Thanks for the tips Angela! Very welcomed for a newby on etsy like me ;)
    If you'd like to have a check at my shop and give me your feeling it'l be most welcome!
    Bests,
    www.kapriscrea.esty.com

    ReplyDelete
  7. Thanks so much for the great info. I am new to Etsy so am grateful for any tips!

    Thanks,
    Steph
    http://www.etsy.com/people/simplyhomesweethome?ref=pr_profile

    ReplyDelete
  8. Love your blog!! Great post on Etsy seller tips!!
    Thanks so much for the wonderful info!!!

    Angela Robison
    www.AWRDesigns.com
    www.AWRdesigns.Etsy.com
    www.AWRDesigns.blogspot.com
    www.Facebook.com/AWRDesigns

    ReplyDelete
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